Home of the Mozilla Identity team
This past year we’ve been building the core of a Web-scale identity system. We’ve been calling it BrowserID: our name both for the technology1 and the Mozilla service that implements the technology. Today we’d like to introduce Mozilla Persona, our new name for the complete Identity offering from Mozilla: a collection of components and experiences we’re designing to manage the whole of a user’s online identity with our core values of user control, safety, and convenience.
The Persona name resonates with the idea of personhood as well as online identity as a facet of our lives, and therefore strongly tied to user identity. We’re very excited about this new name and the new features our identity system will offer. Some of the things we’re planning: an identity dashboard, user data interconnect features, and more.
BrowserID remains the developer-facing name of the protocol. Websites, email providers, and browser implementors will continue to refer to the BrowserID protocol.
Over the next few months, we will begin to transition the Mozilla Web-based implementation of the BrowserID pop-up over to the new name. But don’t worry, we’ll work hard to make sure the transition is completely seamless for everyone.
For the past few years, many Firefox users have enjoyed “Personas”—a quick and fun way to theme the background of the Firefox toolbar. The Addons team blogged about changing their name a couple of weeks ago. No doubt there will be some confusion during this transition, so if you have ideas for how to make the transition smoother, definitely let us know! We believe the long-term value of the Persona name will far outlast the short-term discomfort of change.
We hope you’re as excited about this change as we are. We look forward to an action-packed 2012 for our distributed Identity system under the Mozilla Persona umbrella!
As always, feedback and questions are always welcome on our mailing list, or by tweeting with the #browserid or #mozpersona hash-tag.
1: Some of you may remember that BrowserID came from the Verified Email Protocol. We haven’t forgotten, of course—but BrowserID has become the name of the technology nonetheless.